Spike Masters
Riot Games
When Riot Games wanted to promote VALORANT, DDB FTW Prague took over the city's iconic V-shaped skyscraper with a gaming reality show led by the top gamers and streamers. The result was a 12 day VALORANT tournament streamed on Twitch, that generated a cult following and a new content format: Spike Masters.
14 days packed with live, engaging and competitive content. 1.8 milions of minutes were watched during the broadcasts. Spike Masters have generated over 4.5 milions of impressions with ZERO media budget.
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