We leverage the power of ethnographic research to create compelling branded documentaries.
Empathy is at the heart of what we do at DDB
and Empathy Labs is the embodiment of this philosophy. By immersing in the lives of people, the team of expert ethnographers and filmmakers uncovers the authentic stories that resonate on a human level.
Immersion Tours
We know that what people tell us in focus group is often not what they really think or mean. That’s why we immerse ourselves in their lives. That’s what we call the Immersion Trips. We go places, listen to people’s stories, follow them like documentary filmmakers and talk about things that are important to them. We talk, we listen, observe and experience their lives. To uncover real emotions.
Branded Documentaries
Our branded documentaries are nothing else but the truth delivered in a way that is enjoyable, interesting and attention grabbing. Ethnographic research also serves as the base for the films we create. Imagine you could turn your research into a full movie, place it on streaming platforms or use as a social media content. Excited? Us too.
Week in a Life Content
Week in a life content brings your persona and research to life in an entertaining, documentary-style movie, which will reveal your subject’s week or day in a life. Content can be used for internal purposes, agencies briefings or as part of your Social Media content.
The Empathy Journal
The Empathy Journal delivers unique insights and reveals the reality your customers are living in. It’s a unique almanac of findings, stories and inspiration that becomes your guiding star in planning and developing strategies or campaigns.