When You’ve Had Enough
Tourists like trying local food. After some time, though, they get sick of it and start craving something familiar. We promoted traditional Czech cuisine and local restaurants. And in return restaurants pass on our message to guests: “When you’ve had enough, you know where to find us” +a map of McDonald’s locations. We did OOH, PR, guerilla and direct materials – in pubs, info centres, hotels, hostels and most popular Airbnb apartments. We also prepared a special brochure about Czech cuisine.