DDB Prague - When You’ve Had Enough
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When You’ve Had Enough

McDonald‘s

Background

How to use the cooperation with Czech restaurateurs to promote their direct competitor McDonald’s? For example, by helping McDonald's promote them again. In this case, by providing advertising space.

Insight

We were coming out of the feeling, that everyone who travels even a little knows. Tasting local cuisine is great, but after a while, many of us miss an old familiar taste that you can count on. And that's what McDonald's offers across borders.

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