DDB Prague - What3ver Doors
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What3ver Doors

McDonald‘s

Background

In 2020, the Czech McDonald’s introduced McDelivery - the delivery of burgers and other products. When we looked at how to make the new service known to the general public, we knew we must not forget the players of the games. With McDelivery, you don’t have to go anywhere. McDonald’s will find a way to you.

Insight

When gamers start playing a game they really get stuck in. They spend hours getting lost in this world. So much so that taking a break seems impossible. So they don’t make time to go get food. With McDelivery coming to your door, you don’t have to leave the door your at in your game to get food, hence with McDelivery, you’re NeverAFK (Away from keyboard). We created a campaign directly targeting gamers. Telling us that whatever door you’re at (in your game), we’ll deliver to your door (at home).

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