When gamers start playing a game they really get stuck in. They spend hours getting lost in this world. So much so that taking a break seems impossible. So they don’t make time to go get food. With McDelivery coming to their door, they don’t have to leave the door they're at in the game anymore. Hence with McDelivery, they’re never AFK (away from keyboard). We created a campaign targeting gamers and published it in the two biggest Czech gaming magazines Score and Level.