DDB Prague - And Life Is More Beautiful
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And Life Is More Beautiful



Our task was creating a strong brand campaign that would further develop the existing ROSSMANN motto. And life is more beautiful. We wanted to emphasize that in ROSSMANN drugstores you will find products that will allow you to take care of yourself and your loved ones with love.


Whether you take care of your loved ones, your home or yourself, it is not possible without love. We wanted to show this without unnecessary pathos with the story of two sisters who, despite occasional disagreements, eventually find their way to each other. Taking care of yourself with love is always more pleasant than without it.