DDB Prague - Respect for Culture
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Respect for Culture


Few of us realized that there were countless people in culture who had been affected by the pandemic. And it's not just familiar faces but also all the regular employees of the theaters. Raiffeisenbank, the general partner of the National Theater, decided to help. By letting the culture speak. The online video was placed on social media and comments of respect were rewarded with a 5 CZK donation from RB. Results: 6,732 comments in a week and 336,600 CZK to donated by RB to support of culture.