DDB Prague - It Never Sticks, But It Binds Your Family Together
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It Never Sticks, But It Binds Your Family Together

Panzani

Background

After twenty years on the market, the Panzani brand was relatively well established in the Czech Republic. However, most of the presentations focused on sales; the company lacked an opinion, a strong image. Most of us remembered it more as a childhood brand. It is time to move on and make Panzani a brand that is synonymous with quality gastronomy.

Insight

We want to stick together these days, but we do not always succeed, especially in the family. It is scientifically proven that the time we spend eating together strengthens relationships within the family. That’s why Panzani has long been coming up with products and recipes of the highest quality, raising the standard of our lunches and dinners together. Because families who eat together stick together!

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