DDB Prague - McCafé Anywhere & Anytime
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McCafé Anywhere & Anytime

McDonald's

Context

Previously, customers could only order McCafé coffee at a McCafé, but now you can order it at any McDonald's restaurant as well as at McDrive. Therefore, our task was to communicate that having a good coffee is more comfortable than ever now that McCafé is so accessible.

Insight

Sometimes we’re a little lazy and don’t always feel like making extra effort and go out of our way to get something we want. That rings true for coffee too. But what if we could stay comfortable a bit longer all while still getting a good cup of coffee… Wouldn’t that make life nice and simple?

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