DDB Prague - Krušovice - Royally Bitter Non-Alcoholic
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Krušovice - Royally Bitter Non-Alcoholic

Heineken

Context

In Krušovice, they asked themselves the same question as many beer lovers: "Why can't non-alcoholic beer taste like a real lager?". And so, in search of their own best-tasting-non-alcoholic-beer recipe, they set out on the path of lager attributes.

Insight

We just followed their footsteps and we took the lager recipe and just added a bit of magic, curiosity, desire to discover and a gentle humor. Those are just as essential attributes of the whole process as bitterness, colour, smooth foam and full flavour.

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