DDB Prague - When Eyes Give You Trouble
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When Eyes Give You Trouble


When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI.