DDB Prague - Familiar
Hero Banner
Hero Banner
Hero Banner


Man against prostate cancer


In 2019 alone, 3295 people were diagnosed with prostate cancer in the Czech Republic, and this number has been rising for a long time. The cost of treatment exceeded 186 million crowns. At the same time, early prevention can turn the prognosis of an otherwise serious fatal disease by 180 °. What can we do with this?


Contemporary pornography, watched mostly on the Internet, is highly amateurish, anonymous and does not generate much of porn stars in the traditional sense. But this was not the case before - practically every man knew actresses like Dolly Buster or Paula Wild. People from this generation are coincidentally at the age when a preventive examination by a doctor for prostate cancer is recommended.