DDB Prague - CZC Offers Transparent Prices for Everyone
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CZC Offers Transparent Prices for Everyone

CZC.cz

Context

With today's range of online shopping offers, it's easy to get tricked by "superdeals" appearing better than they actually are. CZC.cz builds on transparency, reliability and fairness, which is why they offer their customers a transparent discount policy.

Insight

Using transparency as the focus of the campaign, we turned the main hero into a funny transparent hologram. Every time someone's about to buy into a deal that appears too good to be true, he shows up to warn them. And instead, he guides them to CZC.cz, where they'll always find the best fair deals.

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