DDB Prague - Live Like Before
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Live Like Before

Prague City

Background

We have identified shortcomings in the communication of the problem that is currently devastating our society: the COVID 19 pandemic. We saw this communication vacuum as an opportunity to use our abilities for the common good and help return society to normal. How?

Insight

The answer was obvious from the beginning: emotions. Emotions unite us; we all feel the same even when society is divided. We all want to meet each other again, have fun and work. We all want to live like we did before.

”Vaccination against COVID 19 is the only effective way to return to living like before.”

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