DDB Prague - All Beings Bleed the Same
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All Beings Bleed the Same



With our help, PETA (People for the Ethical Treatment of Animals) organization wanted to draw attention to the unequal perception of domestic and farm animals in our country and in the world. The campaign we offered pro bono PETA was deployed in the Czech Republic, Germany, Australia, China, France, India, the Netherlands, the United Kingdom and the USA.


The series of visuals combines naturalistic photographs from animal slaughterhouses with line illustrations. The white line symbolizes the boundary that man has drawn between animal species. A thin line between life and death, between suffering and comfort, between a bowl and a plate.