Riot Games
Spike Masters
DDB Prague & FTW Prague | RIOT Games | Valorant
When Riot Games wanted to promote VALORANT, DDB FTW Prague took over the city’s iconic V-shaped skyscraper with a gaming reality show led by the top gamers and streamers. The result was a 12 day VALORANT tournament streamed on Twitch, that generated a cult following and a new content format: Spike Masters.
14 days packed ...
… with live, engaging and competitive content. 1.8 milions of minutes were watched during the broadcasts. Spike Masters have generated over 4.5 milions of impressions with ZERO media budget.
